Terminology

The following terms are used throughout this document specifically in the context of the RTB Interface and this specification.

Term Definition

RTB - Bidding for individual impressions in real-time (i.e., while a consumer is waiting).

Exchange - A service that conducts an auction among bidders per impression.

Bidder - An entity that competes in real-time auctions to acquire impressions

Seat - An entity that wishes to obtain impressions and uses bidders to act on their behalf.

Publisher - An entity that operates one or more sites.

Site - Ad-supported content including web and applications unless otherwise specified.