Conversion Discrepancies

Campaign tracking conversions but could see huge discrepancies in clients and adgebra numbers.

Campaign tracking conversions but could see huge discrepancies in clients and adgebra numbers.

1. Verify Conversion Tracking Setup

2. Check if the client has placed our code directly on the side or through any third-party platform like (GTM)

3. If placed through GTM: You need to follow the checks as mentioned in the document here: https://docs.google.com/document/d/1fvGVv3IY6Rj6j9VCaLXj6dlux0x_oCVbTb1Fp48wv1k/edit?usp=sharing

4. Check after the GTM pixel is fired on conversion if the GTM pixel is firing our adgebra pixel. You need to check in the developer tool as per the above steps. If the GTM pixel is firing but not triggering our adgebra pixel(script/img/iframe). So there is an issue with the setup in GTM for sure hence client end would track the number and our end would not.

5. Possibilities 3rd party pixels getting fired multiple times on page load or any particular event might also lead to discrepancies in numbers.

6. Possibilities that the 3rd party pixel gets fired correctly but doesn’t trigger our pixel which might also lead to discrepancy

7. Incorrect configuration setup or multiple pixel setup in 3rd party platforms might lead to a discrepancy.