Creative Specifications
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Creative Specs are as follows:
Creative Guidelines:
Recommended Native Image Dimension: 1200x720 pixels with content size of 850x500 pixels.
Images with a white background are strictly prohibited.
The use of text on images is not permitted.
The inclusion of a logo on the creative is allowed, and it should be positioned either at the top or bottom right. However, the image should not contain any Play/Pause buttons.
The content guidelines prohibit the inclusion of skin shows, bikini-clad women, and any form of nudity, whether featuring men or women.
Stretched / Shrink images are not allowed.
Visuals featuring fat or flabby tummies are not allowed.
The use of X-rays or visuals depicting body internals is not allowed.
The visuals with a zoomed view of the body where the head is not present are not allowed.
Visuals that specifically focus on a bald head are not allowed.
Emphasizing specific features of faces, such as focusing on hair on the head, is prohibited
Visuals portraying negative, angry, or depressed emotions are not permitted.
For gaming creatives, it is required to include a disclaimer that states: " This game involves an element of financial risk and may be addictive.Please play responsibly and at your own risk." This disclaimer should occupy 20% of the space in the creative. Additionally, it is essential to ensurethat the same disclaimer is present on the landing page associated with the creative.
Native Ad Copy Guidelines:
The maximum character limit for the ad copy, including special characters and spaces, is 80 characters. This applies to both English and other regional languages. Keep the content concise and within the specified limit for a good CTR.
Title case is permitted for the ad copy within the specified character limit.
Avoid making exaggerated or unrealistic promises in your content. This includes statements like "Lose 100 kg in 7 days without exercise" or "Lose 3 kg every day." The Adgebra guidelines emphasize refraining from making big or high promises that may be considered unrealistic or misleading.
Steer clear of using repetitive words in your content. For instance, refrain from using repetitive terms like "Free Free." The Adgebra guidelines advise against the use of redundant or repeated language for better communication and user experience.
Avoid excessive use of punctuation in your content. For instance, refrain from overusing punctuation marks like "Book Now!!!" The adgebra guidelines suggest maintaining a balanced and appropriate use of punctuation for clear and effective
Utilize straightforward and uncomplicated language without incorporating jargon. The Adgebra guidelines emphasize the importance of using simple and easily understandable language to enhance communication clarity.
For regional language translation needs, we adhere to an SLA of 2 business days. This implies that translations will be completed within this timeframe.
Sample Native Creatives :
Brand Logo
300 Kb
200x200
JPG, JPEG, PNG
Native Image
300 Kb
Min(1200x720) and Max(1920X1080)
JPG, JPEG, PNG
Display Image
150 Kb
320x50, 300x250 and 728x90
JPG, JPEG , PNG, GIF
Cuboid Image
300 Kb
Desktop : 200x200 Mobile : 150x150
JPG, JPEG, PNG
