Adgebra oRTB

Open Real-Time Bidding (ORTB) integration is a standardized protocol that allows digital ad platforms (like demand-side platforms, or DSPs) and publishers (supply-side platforms, or SSPs) to buy and sell ad space through automated, real-time auctions. ORTB integration enables seamless communication between these platforms by using a common language and structure for bid requests and responses.

In brief:

• Real-Time Auctions: ORTB allows ad impressions to be bought and sold in real-time, within milliseconds.

• Standardized Protocol: It uses a standardized format for bid requests (from the SSP to DSP) and bid responses (from DSP to SSP).

• Bid Optimization: DSPs can analyze user and context data in real time to place optimal bids.

• Efficient Ad Delivery: Ensures that the right ad reaches the right audience instantly and at the right price.

This setup improves ad relevance for users, maximizes revenue for publishers, and optimizes ad spending for advertisers.

The Adgebra platform supports API and DSP/SSP Open RTB integrations based on protocol OpenRTB 2.5, native 1.1. Below are the Integration Guidelines/Documents:

• DSP oRTB Integration: In this DSP Integration guideline, Adgebra acts as an SSP platform, so when an impression is available for bidding within the Adgebra network, a bid request is sent to each DSP. All bid requests are only HTTP POST requests that pass the data in a JSON object (we currently only support JSON-encoded bid requests). Bid requests will be sent to the DSP via HTTP to a URL specified by the DSP. For more info please click here!

• SSP oRTB Integration: In this SSP Integration guideline, Adgebra acts as a DSP platform, so when an impression is available for bidding with any SSP network, a bid request should be sent to Adgebra DSP. All bid requests sent to Adgebra DSP must be HTTP POST requests that pass the data in a JSON object (we currently only support JSON-encoded bid requests). Bid requests will be sent by the SSP Network to the adgebra DSP via HTTP to the adgebra test EP(endpoint) or production EP. The EP may vary based on the SSP. Please ask the technical support of adgebra to get the EP(endpoint). For more info please click here!

API Integration: This API integration guideline, will be able to request demand from Adgebra in real time by sending required parameters in an API call. In response, adgebra will send ad details which can be used to serve ads on the Web, Push Notifications, and In-App environment. For more info please click here!