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  1. Getting Started

Campaign

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Last updated 7 months ago

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In digital advertising, a campaign is a coordinated effort to promote a product, service, or brand through various types of ads across a specific platform or set of platforms. A campaign in Adgebra refers to a series of ads that target audiences through native ads in order to achieve particular goals, such as brand awareness, engagement, lead generation, or conversions.

Steps to Set Up a Campaign in Adgebra

  1. Log In to Your Adgebra Account

    • Access your Adgebra account by logging in at

    • If you don't have an account yet, you’ll need to sign up and register your brand or business first. to know more

  2. Create a Brand

    • Go to the Brands section and click the Brand+ button to create a new brand.

    • Fill in the required brand information, upload your brand logo, and complete any other relevant brand details.

    • Once your brand is created successfully, it will be listed in the Brands view section.

  3. Create a Creative

    • Click on the Creative+ button to start creating an ad creative.

    • Select the brand you created earlier.

    • Add the native and display creatives under this brand:

      • Cropping for Native Creatives: Crop the creatives as needed for native ad formats.

      • Add Ad Copy Details: Enter key information for your native creatives, including:

        • Headline: The main message or title.

        • Landing Page URL (LPU): Where users will go after clicking.

        • CTA (Call to Action): Text that prompts user action.

        • Brand Display Name: The name of your brand as it will appear.

        • Headline Language Translation: Add translations if you’re targeting multilingual audiences.

      • Save the creatives once details are added.

  4. Create a Campaign

    • Go to the Campaigns section and click Campaign+ to begin setting up your new campaign.

    • Campaign Details:

      • Campaign Info : Add the campaign details like campaign name etc.

      • Scheduling: Set the campaign start and end dates.

      • Select Strategy: Choose a strategy that aligns with your campaign goal as per mentioned

      • Set Targeting: Define your target audience by device, interests, location, or language.

      • Set Pricing: Specify your budget and bid structure based on your pricing preferences.

  5. Link Creatives to the Campaign

    • Attach the ad creatives you created earlier to this campaign.

    • Make sure all necessary ad copies and creatives are linked to ensure your campaign is ready for display.

  6. Review Campaign Summary

    • You’ll be shown a campaign summary where you can review all campaign details, including:

      • Scheduling, targeting, strategy, and pricing.

      • Linked creatives and ad copy information.

    • Double-check all details to confirm accuracy.

  7. Submit for Approval

    • Once everything looks good, submit your campaign.

    • Note: Your campaign will start serving only after the creatives and the relevant ad copies are reviewed and approved by our operational team.

By following these steps, your campaign will be set up and ready to go live after the approval process. Make sure to check your campaign’s status and performance regularly to make any necessary adjustments.

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