Troubleshooting

When troubleshooting native ads on Adgebra, here are the essential steps to ensure your campaigns are delivering effectively:

1. Check Ad Approval and Compliance

• Approval Status: Verify if the ads are approved, as disapproved ads will not be delivered.

• Compliance with Adgebra Policies: Adgebra has specific content guidelines; check that your creatives and landing pages meet their standards. Some content may be flagged even if it seems minor, affecting delivery.

2. Budget and Bidding

• Daily Budget: Ensure your daily budget is adequate for your target audience size and campaign goals. A low budget can throttle ad delivery.

• Competitive Bidding: Check if your bid is competitive enough within the Adgebra ecosystem. Too low a bid might prevent impressions if other advertisers are outbidding.

3. Targeting Parameters

• Audience Size and Segmentation: Make sure your audience targeting is not overly restrictive. Adgebra uses a native ad network that relies on broader audience segments; overly narrow targeting may reduce reach.

• Geo-targeting and Demographic Targeting: Confirm that your geo and demographic targeting align with your objectives, as overly specific targeting can limit delivery.

4. Creative Quality and Relevance

• Creative Quality: Ensure your creatives are engaging and visually appealing. Native ads perform best when they blend well with content but still capture attention.

• Relevancy to Audience: Ads that resonate with the target audience will have higher engagement rates, which can positively impact delivery.

5. Ad Fatigue

• Ad Fatigue: Refresh or rotate creatives periodically to maintain engagement with your audience and avoid ad fatigue.

6. Placement and Publisher Constraints

• Publisher Requirements: Adgebra works with a network of publisher sites that may have different ad requirements. Ensure that your ad creatives meet the specific guidelines of those publishers.

• Publisher Competition: If certain placements are competitive, you may need to adjust your bid or targeting to achieve better delivery.

8. Monitor Performance Metrics

• CTR and Engagement Rates: Low click-through rates (CTR) can signal a mismatch between the ad and audience, affecting delivery.

• Conversion Tracking: If Adgebra supports conversion tracking, use it to gauge campaign performance and adjust based on what’s working.

By regularly reviewing these elements, you can keep your Adgebra campaigns optimized and troubleshoot any delivery issues effectively.