# Type of Accounts

**Adgebra primarily provides two types of accounts:**

**1) DIY (Do It Yourself):** The account refers to a self-serve account where the account owner can create campaigns and align creatives independently. In this type of account, the user takes full control of the advertising process, from campaign creation to the selection and placement of creatives. This hands-on approach allows brands to manage their campaigns directly, making adjustments as needed to meet their specific objectives and preference

**2) Managed**: Account with Adgebra entails having the ad operations team manage the account on behalf of the account owner. In this arrangement, the account owner provides detailed instructions regarding the ads that need to go live, and the ad operations team takes care of the entire campaign setup and optimization process. This includes tasks such as setting up targeting parameters, selecting appropriate ad formats, optimizing campaign performance, and ensuring that the ads reach the desired audience effectively. With a Managed Account, brands can rely on the expertise of the ad operations team to handle the technical aspects of their campaigns, allowing them to focus on other aspects of their business.


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