Scheduling & Targeting
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What are the different targeting options does adgebra offers?
Adgebra provides a diverse array of targeting options, including geographical, device-based, operating system, language, audience demographics, keyword targeting, user intent, category targeting, site selections, and more. It's important to note that the availability of these targeting options may vary depending on the strategy selected for the campaign. Please consult the native ad specifications.
What are the different types of scheduling does adgebra offer?
Adgebra provides scheduling options for campaigns, allowing brands to set start and end dates, select different time zones, schedule campaigns on specific weekdays, and define start and end times for each day. These scheduling features offer flexibility and control over when ads are displayed to the target audience, enabling brands to optimize campaign performance and reach their marketing objectives effectively.
Does advance targeting change strategy to strategy?
Yes, advance targeting changes from strategy to strategy selected for the campaigns.
What is the difference between Premium & Non-Premium Geos?
In Adgebra, geo-targeting is divided into two categories:
Can you target only specific sites/categories?
Premium Geo-Targeting: This includes specific high-value geo-locations such as Australia, Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, UAE, USA, Canada, Singapore, and New Zealand.
Non-Premium Geo-Targeting: This category encompasses all countries except the ones listed under premium geo-targeting.
By segmenting geo-targeting into premium and non-premium categories, brands can tailor their campaigns to specific regions based on their target audience and campaign objectives.
How can you schedule ads to run at specific times during the day?
In campaign creation, you have the option to select the scheduling type as "schedule." Within this scheduling type, you can specify the start time and end time to run ads at specific times during the day.
This allows for more precise control over when your ads are displayed to the target audience, helping you optimize campaign performance and reach your advertising goals.
Can Adgebra target different Operating Systems?
Yes, Adgebra facilitates targeting different operating systems, making it easy to target various versions as well. However, please note that this feature is not yet live in the latest release. In an upcoming release, you will have the option for this targeting as well.
What is Preset in Geo Targeting?
In the context of geo-targeting, a preset refers to a predefined set of geographic locations that can be easily selected and applied to a campaign without having to manually specify each individual location. Presets simplify the process of targeting specific regions by grouping commonly targeted locations.
For example, a preset for a specific country or region may include major cities or states within that area. Presets save time and effort for brands by providing convenient options for targeting their desired geographic locations
How to target a campaign based on language?
Yes, language targeting is available for only certain strategies in Adgebra. You can refer to the native ads specifications to determine which strategies support language targeting.