Blocking

Users can block placements at various levels to optimize their campaign performance and targeting. They can block entire placements, specific devices, or certain geographic locations where their campaign is serving. This level of control allows brands to refine their targeting and ensure their ads are being delivered to the most relevant audience, ultimately improving campaign effectiveness and ROI.

By implementing these strategies and closely monitoring your campaign performance, you can effectively avoid over-delivery and ensure that your ads are served within your budget limits.

How to manage blocking of placement done at placement/geo/device level in the campaign?

In Adgebra, you indeed have the option to block non-performing placements directly from the Placement Analysis report, which can be generated from the campaign view screen. Furthermore, you can manage blocking and unblocking at the placement, device, or specific geographic levels. In the targeting tab within the campaign screen, you'll be able to view the blocking settings and make adjustments accordingly, including unblocking if necessary. This level of control allows brands to fine-tune their targeting and optimize campaign performance effectively.

How to manage blocking at the campaign level or brand level?

In a placement analysis report, Brands typically have the ability to manage blocking settings at various levels to control where their ads appear. Here's how blocking can be managed:

Placement Level: Brands can specify particular placements where they don't want their ads to appear. This could be specific websites, or apps. It allows brands to avoid placements that may not align with their brand values or audience preferences. Brands can only block the placements after the campaign is started delivering, you will need to keep track once the campaign is made live.

Device Level: Brands can also choose to block their ads from appearing on specific types of devices. For example, brands may want to block only a desktop device for only a specific placement.

Geo Level: Brands can also block their ads from appearing in specific geographic locations. This could be at the State and city level. For example, brands may block a specific geo state or city for a specific device/placement.

By providing these blocking options, placement analysis reports empower brands to fine-tune their ad placements and ensure that their campaigns reach the right audience in the right context, maximizing effectiveness and ROI.

Note: Placements/device/geo can be blocked at brand or campaign level.

How to block non-performing geos (state/cities) for any campaign?

Yes, Brands can also block their ads from appearing in specific geographic locations. This could be at the State and city level. For example, brands may block a specific geo state or city for a specific device/placements.

How to block nonperforming devices for any campaign?

Yes, Brands can also choose to block their ads from appearing on specific types of devices(Laptop/desktop, Mobile). For example, brands may want to block only a desktop device for a specific placement.

How to block non-performing placements for any campaign?

Brands can specify particular placements where they don't want their ads to appear. This could be specific websites, or apps. It allows brands to avoid placements that may not align with their brand values or audience preferences. Brands can only block the placements after the campaign is started delivering, you will need to keep track once the campaign is made live.