# Adgebra Pixel using GTM

**1. Set Up Your GTM Account and Container**

* If you haven't already, sign up for[ Google Tag Manager](https://tagmanager.google.com/).
* Create a new account and container for your website.

**2. Install GTM on Your Website**

* Once your container is created, GTM will provide you with a snippet of code to place on your website. This code should be added to every page of your site, just below the opening \<head> tag and immediately after the opening \<body> tag.

**3. Access Your Container**

* Log in to your GTM account and select the container for the website where you want to place the custom HTML tag.

**4. Create a New Tag**

* Click on "Tags" in the left-hand navigation menu.
* Click on the "New" button to create a new tag.
* Click on the "Tag Configuration" box to choose the tag type.

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdEfQONEhmMsSLvduqJJLryfselHYhYg_03hGDxgHN65AdWYoeDFWfL5xhonQitepa_c1PuEef5dKKvZ5dkai4ZszuvqEa-YZCu1TR1_IRZj_6-VZBrQmL-8lQGc_aoiCS12Q8AZW5pmnF1HN4c5C90kUc?key=43-PFPFH2RbABYdcM9-r8w" alt=""><figcaption></figcaption></figure>

**5. Select Tag Type**

* In the list of tag types, select "Custom HTML."

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdYWyH1QeLvUlHZRNs_pA1dvz-gP_FLK-plPd5Pvcvo2deBOHWpPVCmJ9a6QJ1LCNf6N-gm6ISv4zdP4kbgO-NcUvgv7CKPjXhespowTG1-Tl8bCxmErCF66tlTW2aDot6twD9px026JkRSxF4Sm56QhO_R?key=43-PFPFH2RbABYdcM9-r8w" alt=""><figcaption></figcaption></figure>

**6. Add Adgebra Pixel in Custom HTML**

* In the "Custom HTML" text box, paste your adgebra script/img/iframe HTML code. Note: certain sites may not trigger img/iframe or script based on the site structure, you need to choose any one out of it.

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXe7KL8OemKJtreF8bLGYHabYosd-VJzni8d2HResLwCPFAZ7QtitPnXHOV0a3hBpBhCu0Dz7nex37GpsldP2NvDVSZk9X_7UZgPE8u6u4QWUnnb77bWgr7TBC8m8wI7t-iEfjPr86XzHlbYdJLZaH5iFp_1?key=43-PFPFH2RbABYdcM9-r8w" alt=""><figcaption></figcaption></figure>

* Select the checkbox document.&#x20;

**7. Set Up Triggers**

* Click on the "Triggering" section to set up when this tag should be fired.
* Choose an existing trigger or create a new one. For example, you can set the trigger to fire on all pages (Page View) or specific conditions (e.g., when a form is submitted).This is solely based on the client.

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfPOcLmYl_MJ8-81Fk1Lo6ko5JMLPzIXOv2PEr6bziOvQFRvfWkRon9bJU3gHyW3uGe2_1YxlV-1kE5-_QlreLNmrKIHpHPuG0xMWchlRKz9E8yEGb4_n59nNV0mmufwArTzykzmyguRDNilS68sSRgGem0?key=43-PFPFH2RbABYdcM9-r8w" alt=""><figcaption></figcaption></figure>

**8. Save Your Tag**

* After configuring the trigger, click on the "Save" button.

**9. Publish Your Changes**

* After saving your tag, click on the "Submit" button in the top-right corner of the GTM interface.
* Describe the changes you’ve made (optional) and click on "Publish" to make the tag live on your website.

**10. Testing and Debugging**

* Use the "Preview" mode in GTM to test your tag before publishing it. Click on the "Preview" button and enter your website URL to start a debug session.
* Check that your custom HTML tag is firing as expected by interacting with your website and monitoring the GTM debug console.

#### Additional Tips

* Tag Naming: Use descriptive names for your tags to make them easier to manage.
* Version Control: GTM automatically creates versions of your container every time you publish changes. Use this feature to roll back to a previous version if something goes wrong.
* Custom Variables: If your custom HTML requires dynamic data, consider using GTM’s variables feature to pass data into your HTML.

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