Adgebra Pixel using GTM

Step-by-Step Guide to place Adgebra Pixel using Google Tag Manager

1. Set Up Your GTM Account and Container

  • If you haven't already, sign up for Google Tag Manager.

  • Create a new account and container for your website.

2. Install GTM on Your Website

  • Once your container is created, GTM will provide you with a snippet of code to place on your website. This code should be added to every page of your site, just below the opening <head> tag and immediately after the opening <body> tag.

3. Access Your Container

  • Log in to your GTM account and select the container for the website where you want to place the custom HTML tag.

4. Create a New Tag

  • Click on "Tags" in the left-hand navigation menu.

  • Click on the "New" button to create a new tag.

  • Click on the "Tag Configuration" box to choose the tag type.

5. Select Tag Type

  • In the list of tag types, select "Custom HTML."

6. Add Adgebra Pixel in Custom HTML

  • In the "Custom HTML" text box, paste your adgebra script/img/iframe HTML code. Note: certain sites may not trigger img/iframe or script based on the site structure, you need to choose any one out of it.

  • Select the checkbox document.

7. Set Up Triggers

  • Click on the "Triggering" section to set up when this tag should be fired.

  • Choose an existing trigger or create a new one. For example, you can set the trigger to fire on all pages (Page View) or specific conditions (e.g., when a form is submitted).This is solely based on the client.

8. Save Your Tag

  • After configuring the trigger, click on the "Save" button.

9. Publish Your Changes

  • After saving your tag, click on the "Submit" button in the top-right corner of the GTM interface.

  • Describe the changes you’ve made (optional) and click on "Publish" to make the tag live on your website.

10. Testing and Debugging

  • Use the "Preview" mode in GTM to test your tag before publishing it. Click on the "Preview" button and enter your website URL to start a debug session.

  • Check that your custom HTML tag is firing as expected by interacting with your website and monitoring the GTM debug console.

Additional Tips

  • Tag Naming: Use descriptive names for your tags to make them easier to manage.

  • Version Control: GTM automatically creates versions of your container every time you publish changes. Use this feature to roll back to a previous version if something goes wrong.

  • Custom Variables: If your custom HTML requires dynamic data, consider using GTM’s variables feature to pass data into your HTML.

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