> For the complete documentation index, see [llms.txt](https://help.adgebra.co/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.adgebra.co/getting-started/publish-your-docs-2/adgebra-pixel-using-gtm.md).
# Adgebra Pixel using GTM
**1. Set Up Your GTM Account and Container**
* If you haven't already, sign up for[ Google Tag Manager](https://tagmanager.google.com/).
* Create a new account and container for your website.
**2. Install GTM on Your Website**
* Once your container is created, GTM will provide you with a snippet of code to place on your website. This code should be added to every page of your site, just below the opening \ tag and immediately after the opening \ tag.
**3. Access Your Container**
* Log in to your GTM account and select the container for the website where you want to place the custom HTML tag.
**4. Create a New Tag**
* Click on "Tags" in the left-hand navigation menu.
* Click on the "New" button to create a new tag.
* Click on the "Tag Configuration" box to choose the tag type.
**5. Select Tag Type**
* In the list of tag types, select "Custom HTML."
**6. Add Adgebra Pixel in Custom HTML**
* In the "Custom HTML" text box, paste your adgebra script/img/iframe HTML code. Note: certain sites may not trigger img/iframe or script based on the site structure, you need to choose any one out of it.
* Select the checkbox document.
**7. Set Up Triggers**
* Click on the "Triggering" section to set up when this tag should be fired.
* Choose an existing trigger or create a new one. For example, you can set the trigger to fire on all pages (Page View) or specific conditions (e.g., when a form is submitted).This is solely based on the client.
**8. Save Your Tag**
* After configuring the trigger, click on the "Save" button.
**9. Publish Your Changes**
* After saving your tag, click on the "Submit" button in the top-right corner of the GTM interface.
* Describe the changes you’ve made (optional) and click on "Publish" to make the tag live on your website.
**10. Testing and Debugging**
* Use the "Preview" mode in GTM to test your tag before publishing it. Click on the "Preview" button and enter your website URL to start a debug session.
* Check that your custom HTML tag is firing as expected by interacting with your website and monitoring the GTM debug console.
#### Additional Tips
* Tag Naming: Use descriptive names for your tags to make them easier to manage.
* Version Control: GTM automatically creates versions of your container every time you publish changes. Use this feature to roll back to a previous version if something goes wrong.
* Custom Variables: If your custom HTML requires dynamic data, consider using GTM’s variables feature to pass data into your HTML.
