Placement Analysis
Placement Analysis Report
Placement Analysis Report
These reports offer valuable insights that enable you to manage your ad delivery effectively across various placements, devices, and geographical locations. By analyzing this data, you can make informed decisions about optimizing your campaigns for better results. Additionally, provides you with the flexibility to manage your bid prices, ensuring that you can effectively balance your return on ad spend (ROAS) and campaign performance. By adjusting bid prices based on performance metrics and campaign objectives, you can maximize the effectiveness of your advertising efforts and achieve your desired outcome. This report is more into the optimization report where you can manage the bid price of placement/device/geo and also manage the blocking of placement/device/geo.
The Placement Analysis Report is designed to help users optimize their ad campaign performance across different levels of data granularity, allowing for more effective bid adjustments and blocking placements when necessary. The optimization process is divided into three hierarchical steps:
Placement Analysis
Device Analysis
Geo Analysis
Each step provides deeper insights into campaign performance, with specific actions available at each level.
Step-by-Step Optimization Process
Step 1: Placement Analysis
Accessing the Report:
Navigate to the Campaign View screen or from the dashboard under Campaign Analysis.
Select the Report tab.
Placement-Level Analysis:
Users are presented with a detailed overview of each placement where the campaign is delivering.
Actions Available:
Bid Adjustment: Increase or decrease the bid for specific placements. Note that bids cannot be lowered below the minimum bid value set by the campaign strategy.
Blocking a Placement: Block placements that are underperforming or irrelevant.
Further Analysis Option: For more detailed insights, users can click the Report Icon in the action menu for a specific placement. This will open Device Analysis for that placement (see Step 2).
Step 2: Device Analysis
Running Device-Level Report:
When users initiate the Device Analysis for a placement, it displays which devices the ad is being served on, along with performance data for each device.
Device-Level Actions:
Bid Adjustment: Users can modify bids specifically for each device associated with the placement. Note that bids cannot be lowered below the minimum bid value set by the campaign strategy.
Device Blocking: Users have the option to block the selected placement on specific devices.
Further Analysis Option: For more precise optimization, users can click the Report Icon in the action menu for a geo analysis of the selected placement and device combination. This initiates the Geo Analysis (see Step 3).
Step 3: Geo Analysis
Running Geo-Level Report:
After performing Device Analysis, users can click the report button to access Geo Analysis for the selected device.
Geo-Level Data and Filters:
Users can view geo-specific performance data, typically at the state level by default. The granularity can be adjusted to country/state or city using geo-filters from the reports fields.
Geo-Level Actions:
Bid Adjustment: Adjust bids specifically for the selected geography (country, state, or city). Minimum bid values apply. Note that bids cannot be lowered below the minimum bid value set by the campaign strategy.
Geo-Based Blocking: Users can block specific placements at a country, state, or city level, depending on the performance and relevance in those regions.
Summary
The Placement Analysis Report allows users to methodically refine their campaign's effectiveness by analyzing placements at increasingly granular levels. This hierarchical approach gives users control over where and how ads are displayed, ensuring that bids and placements align closely with campaign goals. By following this optimization process, users can achieve better targeting and maximize return on ad spend, leveraging data-driven insights to make strategic bid and blocking adjustments across placements, devices, and geographic locations.
How to block/unblock non-performing placements at the brand level?
In Adgebra, you have the option to block non-performing placements directly from the Placement Analysis report, which you can generate from the campaign view screen. Additionally, you can manage blocking and unblocking at the placement, device, or specific geographic levels as well.
Blocking of placement/device or geo(state or city level) all are possible from the campaign analysis from the dashboard or from the campaign view screen
How to unblock the placement/device or geo from the brand level?
Go the brand view screen> Action button> View Blocking
Upon click of view blocking, you will able to see the list of placement/device/geo that are blocked for your brand, by click of the unblock button here you will able to unblock the particular placement or its placement/device/geo combination.
users can block placements at various levels to optimize their campaign performance and targeting. They can block entire placements, specific devices, or certain geographic locations where their campaign is serving. This level of control allows brands to refine their targeting and ensure their ads are being delivered to the most relevant audience, ultimately improving campaign effectiveness and ROI.
By implementing these strategies and closely monitoring your campaign performance, you can effectively avoid over-delivery and ensure that your ads are served within your budget limits.
How to manage blocking of placement done at placement/geo/device level in the campaign?
In Adgebra, you indeed have the option to block non-performing placements directly from the Placement Analysis report, which can be generated from the campaign view screen. Furthermore, you can manage blocking and unblocking at the placement, device, or specific geographic levels. In the targeting tab within the campaign screen, you'll be able to view the blocking settings and make adjustments accordingly, including unblocking if necessary. This level of control allows brands to fine-tune their targeting and optimize campaign performance effectively.
How to manage blocking at the campaign level or brand level?
In a placement analysis report, Brands typically have the ability to manage blocking settings at various levels to control where their ads appear. Here's how blocking can be managed:
Placement Level: Brands can specify particular placements where they don't want their ads to appear. This could be specific websites, or apps. It allows brands to avoid placements that may not align with their brand values or audience preferences. Brands can only block the placements after the campaign is started delivering, you will need to keep track once the campaign is made live.
Device Level: Brands can also choose to block their ads from appearing on specific types of devices. For example, brands may want to block only a desktop device for only a specific placement.
Geo Level: Brands can also block their ads from appearing in specific geographic locations. This could be at the State and city level. For example, brands may block a specific geo state or city for a specific device/placement.
By providing these blocking options, placement analysis reports empower brands to fine-tune their ad placements and ensure that their campaigns reach the right audience in the right context, maximizing effectiveness and ROI.
Note: Placements/device/geo can be blocked at brand or campaign level.
How to block non-performing geos (state/cities) for any campaign?
Yes, Brands can also block their ads from appearing in specific geographic locations. This could be at the State and city level. For example, brands may block a specific geo state or city for a specific device/placements.
How to block nonperforming devices for any campaign?
Yes, Brands can also choose to block their ads from appearing on specific types of devices(Laptop/desktop, Mobile). For example, brands may want to block only a desktop device for a specific placement.
How to block non-performing placements for any campaign?
Brands can specify particular placements where they don't want their ads to appear. This could be specific websites, or apps. It allows brands to avoid placements that may not align with their brand values or audience preferences. Brands can only block the placements after the campaign is started delivering, you will need to keep track once the campaign is made live.
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